International marketing strategy : analysis, development and implementation

Main Author: Doole
Other Authors: Lowe,
Format: Book
Published: London: Routledge, 2012.
Edition:6th ed.
Subjects:
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008 120712s2012 eng
020 0 0 |a 9781408044070 (pbk.)  
082 |a 658.848 DOO 2012 
090 0 0 |a HF1416   |b DOO 2012 
100 1 0 |a Doole  
245 1 0 |a International marketing strategy :   |b analysis, development and implementation   |c Isobel Doole, Robin Lowe. 
250 0 0 |a 6th ed. 
260 0 0 |a London:   |b Routledge,   |c 2012. 
300 |a xxv, 440p.:   |b ill.;   |c 26cm. 
501 0 0 |a BBDUH 
501 0 0 |a BMAUH 
501 0 0 |a BATUH 
501 0 0 |a BFIUH 
504 0 0 |a Includes bibliographical references and index 
650 0 0 |a Marketing  
650 0 0 |a Export marketing  
700 1 1 |a Lowe,   |h Robin  
901 |u http://www.thomsonlearning.co.uk