International marketing strategy : analysis, development and implementation
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| Other Authors: | |
| Format: | Book |
| Published: |
London:
Routledge,
2012.
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| Edition: | 6th ed. |
| Subjects: |
| Physical Description: | xxv, 440p.: ill.; 26cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9781408044070 (pbk.) |