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Factors that motivates brand loyalty within the airline services industry aspects from behavioral loyalty and attitudinal loyalty

Main Author:	Chan Kok Hoe
Corporate Author:	INTI International University (INTI-IU.Faculty of Of Business, Communications and Law (FOCAL)
Format:	Book
Published:	Nilai: INTI International University, 2011.
Subjects:	MBA Thesis (M.B.A.) -- > Business Airlines Consumer Behaviour

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