Factors that motivates brand loyalty within the airline services industry aspects from behavioral loyalty and attitudinal loyalty - Chan Kok Hoe; INTI International University (INTI-IU.Faculty of Of Business, Communications and Law (FOCAL) (Nilai: INTI International University, 2011)
Master Of Business Administration, 2011
Dissertation (M.B.A.), Faculty of Of Business, Communications and Law, INTI International University
Keywords: MBA; Thesis (M.B.A.) -- -- Business; Airlines; Consumer Behaviour