Factors that motivates brand loyalty within the airline services industry aspects from behavioral loyalty and attitudinal loyalty

Main Author: Chan Kok Hoe
Corporate Author: INTI International University (INTI-IU.Faculty of Of Business, Communications and Law (FOCAL)
Format: Book
Published: Nilai: INTI International University, 2011.
Subjects:
MBA
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100 1 0 |a Chan Kok Hoe  
245 1 0 |a Factors that motivates brand loyalty within the airline services industry aspects from behavioral loyalty and attitudinal loyalty   |c Chan Kok Hoe. 
260 0 0 |a Nilai:   |b INTI International University,   |c 2011. 
300 |a 108p.:   |b ill.;   |c 30 cm. 
500 0 0 |a Master Of Business Administration, 2011 
502 0 0 |a Dissertation (M.B.A.), Faculty of Of Business, Communications and Law, INTI International University 
650 0 0 |a MBA  
650 0 0 |a Thesis (M.B.A.) --   |x Business  
650 0 0 |a Airlines  
650 0 0 |a Consumer Behaviour  
710 1 1 |a INTI International University (INTI-IU.Faculty of Of Business, Communications and Law (FOCAL)  
901 |u http://icmlibrary.intimal.edu.my