Factors that motivates brand loyalty within the airline services industry aspects from behavioral loyalty and attitudinal loyalty

Main Author: Chan Kok Hoe
Corporate Author: INTI International University (INTI-IU.Faculty of Of Business, Communications and Law (FOCAL)
Format: Book
Published: Nilai: INTI International University, 2011.
Subjects:
MBA
Item Description:Master Of Business Administration, 2011
Physical Description:108p.: ill.; 30 cm.