Factors that motivates brand loyalty within the airline services industry aspects from behavioral loyalty and attitudinal loyalty

Main Author: Chan Kok Hoe
Corporate Author: INTI International University (INTI-IU.Faculty of Of Business, Communications and Law (FOCAL)
Format: Book
Published: Nilai: INTI International University, 2011.
Subjects:
MBA


TSAM LIBRARY

Call Number: HD31 CHA 2011
Accession Item Category Format Status Notes
THS0000060 Reference Thesis Master AVAILABLE