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The effectiveness of Facebook marketing in influencing the consumers' purchase intention

Main Author: Chuah Chong Sheng
Corporate Author: INTI International University (INTI-IU.Faculty of Of Business, Communications and Law (FOCAL)
Format: Book
Published: Nilai: INTI International University, 2011.
Subjects:
Consumer Behaviour
Facebook
MBA
Thesis (M.B.A.) -- > Business
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