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The effectiveness of Facebook...
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The effectiveness of Facebook marketing in influencing the consumers' purchase intention
Main Author:
Chuah Chong Sheng
Corporate Author:
INTI International University (INTI-IU.Faculty of Of Business, Communications and Law (FOCAL)
Format:
Book
Published:
Nilai:
INTI International University,
2011.
Subjects:
Consumer Behaviour
Facebook
MBA
Thesis (M.B.A.) --
>
Business
Holdings
Description
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