00882pamaa2200217 4500 0000050292 20131016090000.0 120710s2011 eng HD31 CHU 2011 Chuah Chong Sheng The effectiveness of Facebook marketing in influencing the consumers' purchase intention Chuah Chong Sheng. Nilai: INTI International University, 2011. 79p.: ill.; 30 cm. Master Of Business Administration, 2011 Thesis (M.B.A.), Faculty of Of Business And Accountancy, INTI International University Consumer Behaviour Facebook MBA Thesis (M.B.A.) -- Business INTI International University (INTI-IU.Faculty of Of Business, Communications and Law (FOCAL) http://icmlibrary.intimal.edu.my