The effectiveness of Facebook marketing in influencing the consumers' purchase intention

Main Author: Chuah Chong Sheng
Corporate Author: INTI International University (INTI-IU.Faculty of Of Business, Communications and Law (FOCAL)
Format: Book
Published: Nilai: INTI International University, 2011.
Subjects:
MBA
LEADER 00882pamaa2200217 4500
001 0000050292
005 20131016090000.0
008 120710s2011 eng
090 0 0 |a HD31   |b CHU 2011 
100 1 0 |a Chuah Chong Sheng  
245 1 4 |a The effectiveness of Facebook marketing in influencing the consumers' purchase intention   |c Chuah Chong Sheng. 
260 0 0 |a Nilai:   |b INTI International University,   |c 2011. 
300 |a 79p.:   |b ill.;   |c 30 cm. 
500 0 0 |a Master Of Business Administration, 2011 
502 0 0 |a Thesis (M.B.A.), Faculty of Of Business And Accountancy, INTI International University 
650 0 0 |a Consumer Behaviour  
650 0 0 |a Facebook  
650 0 0 |a MBA  
650 0 0 |a Thesis (M.B.A.) --   |x Business  
710 1 1 |a INTI International University (INTI-IU.Faculty of Of Business, Communications and Law (FOCAL)  
901 |u http://icmlibrary.intimal.edu.my