Description: The effectiveness of Facebook marketing in influencing the consumers' purchase intention

Main Author:	Chuah Chong Sheng
Corporate Author:	INTI International University (INTI-IU.Faculty of Of Business, Communications and Law (FOCAL)
Format:	Book
Published:	Nilai: INTI International University, 2011.
Subjects:	Consumer Behaviour Facebook MBA Thesis (M.B.A.) -- > Business

Item Description:	Master Of Business Administration, 2011
Physical Description:	79p.: ill.; 30 cm.