The effectiveness of Facebook marketing in influencing the consumers' purchase intention

Main Author: Chuah Chong Sheng
Corporate Author: INTI International University (INTI-IU.Faculty of Of Business, Communications and Law (FOCAL)
Format: Book
Published: Nilai: INTI International University, 2011.
Subjects:
MBA


TSAM LIBRARY

Call Number: HD31 CHU 2011
Accession Item Category Format Status Notes
THS0000054 Reference Thesis Master AVAILABLE