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An exploratory study on the consumer attitudes toward mobile advertising targeted to college students in Klang Valley, Malaysia

Main Author:	Tan E Teng
Corporate Author:	INTI International University (INTI-IU.Faculty of Of Business, Communications and Law (FOCAL)
Format:	Book
Published:	Nilai: INTI International University, 2011.
Subjects:	Customer Behaviour Mobile advertising MBA Thesis (M.B.A.) -- > Business

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