Preview: An exploratory study on the consumer attitudes toward mobile advertising targeted to college students in Klang Valley, Malaysia

Main Author:	Tan E Teng
Corporate Author:	INTI International University (INTI-IU.Faculty of Of Business, Communications and Law (FOCAL)
Format:	Book
Published:	Nilai: INTI International University, 2011.
Subjects:	Customer Behaviour Mobile advertising MBA Thesis (M.B.A.) -- > Business