01063pamaa2200229 4500 0000050286 20131016090000.0 120710s2011 eng HD31 TAN 2011 Tan E Teng An exploratory study on the consumer attitudes toward mobile advertising targeted to college students in Klang Valley, Malaysia Tan E Teng. Nilai: INTI International University, 2011. 103p.: ill.; 30 cm. Master Of Business Administration, 2011 MBA 42 Thesis (M.B.A.), Faculty of Of Business And Accountancy, INTI International University Customer Behaviour Mobile advertising MBA Thesis (M.B.A.) -- Business INTI International University (INTI-IU.Faculty of Of Business, Communications and Law (FOCAL) http://elibrary.intimal.edu.my/dissertation/New_Dissertation_List_&_Abstract/Mba2009Above/MBA_2011/MBA_Master_of_Business_Admin_2011_No.42(Tan_E_Teng).pdf