An exploratory study on the consumer attitudes toward mobile advertising targeted to college students in Klang Valley, Malaysia - Tan E Teng; INTI International University (INTI-IU.Faculty of Of Business, Communications and Law (FOCAL) (Nilai: INTI International University, 2011)
Master Of Business Administration, 2011
MBA 42
Thesis (M.B.A.), Faculty of Of Business And Accountancy, INTI International University
Keywords: Customer Behaviour; Mobile advertising; MBA; Thesis (M.B.A.) -- -- Business