An exploratory study on the consumer attitudes toward mobile advertising targeted to college students in Klang Valley, Malaysia

Main Author: Tan E Teng
Corporate Author: INTI International University (INTI-IU.Faculty of Of Business, Communications and Law (FOCAL)
Format: Book
Published: Nilai: INTI International University, 2011.
Subjects:
MBA
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100 1 0 |a Tan E Teng  
245 1 3 |a An exploratory study on the consumer attitudes toward mobile advertising targeted to college students in Klang Valley, Malaysia   |c Tan E Teng. 
260 0 0 |a Nilai:   |b INTI International University,   |c 2011. 
300 |a 103p.:   |b ill.;   |c 30 cm. 
500 0 0 |a Master Of Business Administration, 2011 
500 0 0 |a MBA 42 
502 0 0 |a Thesis (M.B.A.), Faculty of Of Business And Accountancy, INTI International University 
650 0 0 |a Customer Behaviour  
650 0 0 |a Mobile advertising  
650 0 0 |a MBA  
650 0 0 |a Thesis (M.B.A.) --   |x Business  
710 1 1 |a INTI International University (INTI-IU.Faculty of Of Business, Communications and Law (FOCAL)  
901 |u http://elibrary.intimal.edu.my/dissertation/New_Dissertation_List_&_Abstract/Mba2009Above/MBA_2011/MBA_Master_of_Business_Admin_2011_No.42(Tan_E_Teng).pdf