An exploratory study on the consumer attitudes toward mobile advertising targeted to college students in Klang Valley, Malaysia

Main Author: Tan E Teng
Corporate Author: INTI International University (INTI-IU.Faculty of Of Business, Communications and Law (FOCAL)
Format: Book
Published: Nilai: INTI International University, 2011.
Subjects:
MBA
Item Description:Master Of Business Administration, 2011
MBA 42
Physical Description:103p.: ill.; 30 cm.