An exploratory study on the consumer attitudes toward mobile advertising targeted to college students in Klang Valley, Malaysia

Main Author: Tan E Teng
Corporate Author: INTI International University (INTI-IU.Faculty of Of Business, Communications and Law (FOCAL)
Format: Book
Published: Nilai: INTI International University, 2011.
Subjects:
MBA


TSAM LIBRARY

Call Number: HD31 TAN 2011
Accession Item Category Format Status Notes
THS0000047 Reference Thesis Master AVAILABLE