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The influence of product attributes evaluation towards Proton car purchase decision in China

Main Author: Li Yuan
Corporate Author: INTI International University (INTI-IU.Faculty of Of Business, Communications and Law (FOCAL)
Format: Book
Published: Nilai: INTI International University, 2011.
Subjects:
Customer Behaviour
Car
MBA
Thesis (M.B.A.) -- > Business
Item Description:Master Of Business Administration, 2011
Physical Description:135p.: ill.; 30 cm.

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