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National identity as an antecedent to the evaluation of country-of-origin image (COI): a comparison between Malaysian and Chinese students

Main Author:	Lee Siew Yen
Corporate Author:	INTI International University (INTI-IU.Faculty of Of Business And Accountancy (FOBCAL)
Format:	Book
Published:	Nilai: INTI International University, 2010.
Subjects:	Customer Behaviour Country-of-origin image (COI) MBA Thesis (M.B.A.) -- > Business

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