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National identity as an antece...
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National identity as an antecedent to the evaluation of country-of-origin image (COI): a comparison between Malaysian and Chinese students
Main Author:
Lee Siew Yen
Corporate Author:
INTI International University (INTI-IU.Faculty of Of Business And Accountancy (FOBCAL)
Format:
Book
Published:
Nilai:
INTI International University,
2010.
Subjects:
Customer Behaviour
Country-of-origin image (COI)
MBA
Thesis (M.B.A.) --
>
Business
Holdings
Description
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