National identity as an antecedent to the evaluation of country-of-origin image (COI): a comparison between Malaysian and Chinese students - Lee Siew Yen; INTI International University (INTI-IU.Faculty of Of Business And Accountancy (FOBCAL) (Nilai: INTI International University, 2010)
Master Of Business Administration, 2010
Thesis (M.B.A.), Faculty of Of Business And Accountancy, INTI International University
Keywords: Customer Behaviour; Country-of-origin image (COI); MBA; Thesis (M.B.A.) -- -- Business