National identity as an antecedent to the evaluation of country-of-origin image (COI): a comparison between Malaysian and Chinese students

Main Author: Lee Siew Yen
Corporate Author: INTI International University (INTI-IU.Faculty of Of Business And Accountancy (FOBCAL)
Format: Book
Published: Nilai: INTI International University, 2010.
Subjects:
MBA
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001 0000050271
005 20131016090000.0
008 120710s2010 eng
090 0 0 |a HD31   |b LEE 2010 
100 1 1 |a Lee Siew Yen  
245 1 0 |a National identity as an antecedent to the evaluation of country-of-origin image (COI): a comparison between Malaysian and Chinese students   |c Lee Siew Yen. 
260 0 0 |a Nilai:   |b INTI International University,   |c 2010. 
300 |a 91p.:   |b ill.;   |c 30 cm. 
500 0 0 |a Master Of Business Administration, 2010 
502 0 0 |a Thesis (M.B.A.), Faculty of Of Business And Accountancy, INTI International University 
650 0 0 |a Customer Behaviour  
650 0 0 |a Country-of-origin image (COI)  
650 0 0 |a MBA  
650 0 0 |a Thesis (M.B.A.) --   |x Business  
710 1 1 |a INTI International University (INTI-IU.Faculty of Of Business And Accountancy (FOBCAL)  
901 |u http://icmlibrary.intimal.edu.my