National identity as an antecedent to the evaluation of country-of-origin image (COI): a comparison between Malaysian and Chinese students

Main Author: Lee Siew Yen
Corporate Author: INTI International University (INTI-IU.Faculty of Of Business And Accountancy (FOBCAL)
Format: Book
Published: Nilai: INTI International University, 2010.
Subjects:
MBA


TSAM LIBRARY

Call Number: HD31 LEE 2010
Accession Item Category Format Status Notes
THS0000032 Reference Thesis Master AVAILABLE