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Perceptions of service quality, corporate image, and customer loyalty in the hotel industry of Malaysia

Main Author: Cham Tat Huei
Corporate Author: INTI International University (INTI-IU.Faculty of Of Business And Accountancy (FOBCAL)
Format: Book
Published: Nilai: INTI International University, 2010.
Subjects:
Customer Behaviour
MBA
Thesis (M.B.A.) -- > Business
Hotel
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