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Factors influencing customer preference in Grocery retail industry

Main Author: Fang Ze Yeow
Corporate Author: INTI International University (INTI-IU.Faculty of Of Business And Accountancy (FOBCAL)
Format: Book
Published: Nilai: INTI International University, 2010.
Subjects:
MBA
Dissertation (M.B.A.) -- > Business
Purchasing
Customer Behaviour
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