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E-Commerce: a study on the online purchasing behavior of generation Y in Malaysia

Main Author: Tan Su Hang
Corporate Author: INTI International University (INTI-IU.Faculty of Of Business And Accountancy (FOBCAL)
Format: Book
Published: Nilai: INTI International University, 2009.
Subjects:
Customer Behaviour
MBA
Thesis (M.B.A.) -- > Business
Purchasing
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