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A profile of generation Y Malaysian: What is their clothing purchase behavior towards western brands apparel?

Main Author:	Teoh Swee Yee
Corporate Author:	INTI International University (INTI-IU.Faculty of Of Business And Accountancy (FOBCAL)
Format:	Book
Published:	Nilai: INTI International University, 2009.
Subjects:	MBA Thesis (M.B.A.) -- > Business Purchasing

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