Business marketing management : B2B

Main Author: Hutt
Other Authors: Speh,
Format: Book
Language:English
Published: Mason, OH: South-Western, Cengage Learning, 2013.
Edition:11th ed..
Subjects:
LEADER 00735pamaa2200229 4500
001 0000050113
005 20130117090000.0
008 120515 eng
020 0 0 |a 9781133189565 / 1133189563  
090 0 0 |a HF5415.13   |b HUT 2013 
100 1 0 |a Hutt  
245 1 0 |a Business marketing management :   |b B2B   |c Michael D. Hutt, Thomas W. Speh. 
250 0 0 |a 11th ed.. 
260 0 0 |a Mason, OH:   |b South-Western, Cengage Learning,   |c 2013. 
300 |a xxx, 428 p.:   |b ill.;   |c 26 cm. 
501 0 0 |a BBDUH 
501 0 0 |a BATUH 
501 0 0 |a BFIUH 
504 0 0 |a Includes bibliographical references and index 
650 0 0 |a Industrial marketing --   |x Management --   |x Case studies  
700 1 1 |a Speh,   |h Thomas W.  
901 |u www.ichapters.com