Business marketing management : B2B
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Mason, OH:
South-Western, Cengage Learning,
2013.
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| Edition: | 11th ed.. |
| Subjects: |
| Physical Description: | xxx, 428 p.: ill.; 26 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9781133189565 / 1133189563 |