Concepts in strategic management and business policy : toward global sustainability

Main Author: Wheelen
Other Authors: Hunger,
Format: Book
Language:English
Published: Upper Saddle, N.J.: Pearson Prentice Hall, 2012.
Edition:13th ed.
Subjects:
Table of Contents:
  • Introduction to strategic management and business policy
  • Basic concepts in strategic management
  • Corporate governance
  • Ethics and social responsibility
  • Scanning the environment
  • Environmental scanning and industry analysis
  • Internal scanning and organizational analysis
  • Strategy formulation
  • Situation analysis and business strategy
  • Corporate strategy
  • Functional strategy and strategic choice
  • Strategy implementation
  • Organizing for action
  • Staffing and directing
  • Evaluation and control
  • Introduction to case analysis
  • Suggestions for case analysis
  • Web chapters: other strategic issues
  • Web chapter A Managing technology and innovation
  • Web chapter B Entrepreneurial ventures and small businesses
  • Web chapter C Not-for-profit organizations