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| LEADER |
00757pamaa2200229 4500 |
| 001 |
0000050059 |
| 005 |
20140428090000.0 |
| 008 |
120404 eng |
| 020 |
0 |
0 |
|a 9780538467445 / 0538467444 (pbk)
|
| 082 |
|
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|a 650 FER 2011
|
| 090 |
0 |
0 |
|a HF5415.13
|b FER 2011
|
| 100 |
1 |
0 |
|a Ferrell
|
| 245 |
1 |
0 |
|a Marketing management strategies
|c O.C. Ferrell and Michael D. Hartline.
|
| 250 |
0 |
0 |
|a 5th ed.
|
| 260 |
0 |
0 |
|a Mason, OH:
|b Thomson South-Western,
|c 2011.
|
| 300 |
|
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|a xxii, 746p.:
|b col. ill.;
|c 26 cm.
|
| 500 |
0 |
0 |
|a Includes bibliographical references and index
|
| 501 |
0 |
0 |
|a FOBCAL
|
| 650 |
0 |
0 |
|a Marketing --
|x Management
|
| 650 |
0 |
0 |
|a Marketing --
|x Management --
|x Case studies
|
| 700 |
1 |
1 |
|a Hartline,
|h Michael D.
|
| 901 |
|
|
|u www.cengage.com
|
