Marketing management strategies
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Mason, OH:
Thomson South-Western,
2011.
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| Edition: | 5th ed. |
| Subjects: |
| Item Description: | Includes bibliographical references and index |
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| Physical Description: | xxii, 746p.: col. ill.; 26 cm. |
| ISBN: | 9780538467445 / 0538467444 (pbk) |