Advertising and promotion : an integrated marketing communications perspective
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York, NY:
Irwin McGraw Hill,
[2012] â™2012.
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| Edition: | Ninth edition. |
| Subjects: | |
| Online Access: | http://www.mhhe.com |