00934pamaa2200277 4500 0000050045 20190808090000.0 120404 eng 9780071314404 (pbk.) HF5823 BEL 2012 Belch, George E. author Advertising and promotion : an integrated marketing communications perspective George E. Belch and Michael A. Belch. Ninth edition. New York, NY: Irwin McGraw Hill, [2012] ♭2012. xix, 769 pages: color illustrations; 29 cm. text rdacontent unmediated rdamedia volume rdacarrier AUP BBADI Includes bibliographical references and index Advertising Sales promotion Communication in marketing Blech, Michael A. http://www.mhhe.com