Advertising and promotion : an integrated marketing communications perspective

Main Author: Belch, George E. (Author)
Other Authors: Blech, Michael A.
Format: Book
Language:English
Published: New York, NY: Irwin McGraw Hill, [2012] ♭2012.
Edition:Ninth edition.
Subjects:
Online Access:http://www.mhhe.com
LEADER 00934pamaa2200277 4500
001 0000050045
005 20190808090000.0
008 120404 eng
020 |a 9780071314404 (pbk.)  
090 0 0 |a HF5823   |b BEL 2012 
100 1 |a Belch, George E.   |e author  
245 1 0 |a Advertising and promotion :   |b an integrated marketing communications perspective   |c George E. Belch and Michael A. Belch. 
250 |a Ninth edition. 
264 1 |a New York, NY:   |b Irwin McGraw Hill,   |c [2012] ♭2012. 
300 |a xix, 769 pages:   |b color illustrations;   |c 29 cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
501 0 0 |a AUP 
501 0 0 |a BBADI 
504 0 0 |a Includes bibliographical references and index 
650 1 0 |a Advertising  
650 1 0 |a Sales promotion  
650 1 0 |a Communication in marketing  
700 1 |a Blech, Michael A.  
856 |u http://www.mhhe.com