Description: Advertising and promotion :

Main Author:	Belch, George E. (Author)
Other Authors:	Blech, Michael A.
Format:	Book
Language:	English
Published:	New York, NY: Irwin McGraw Hill, [2012] ♭2012.
Edition:	Ninth edition.
Subjects:	Advertising Sales promotion Communication in marketing
Online Access:	http://www.mhhe.com

Physical Description:	xix, 769 pages: color illustrations; 29 cm.
Bibliography:	Includes bibliographical references and index
ISBN:	9780071314404 (pbk.)