Belch, G. E., & Blech, M. A. (2012). Advertising and promotion: An integrated marketing communications perspective (Ninth edition.). New York, NY: Irwin McGraw Hill.
Chicago Style CitationBelch, George E., and Michael A. Blech. Advertising and Promotion: An Integrated Marketing Communications Perspective. Ninth edition. New York, NY: Irwin McGraw Hill, 2012.
MLA CitationBelch, George E., and Michael A. Blech. Advertising and Promotion: An Integrated Marketing Communications Perspective. Ninth edition. New York, NY: Irwin McGraw Hill, 2012.
Warning: These citations may not always be 100% accurate.