Advertising and promotion : an integrated marketing communications perspective

Main Author: Belch, George E. (Author)
Other Authors: Blech, Michael A.
Format: Book
Language:English
Published: New York, NY: Irwin McGraw Hill, [2012] â™­2012.
Edition:Ninth edition.
Subjects:
Online Access:http://www.mhhe.com

Internet

http://www.mhhe.com


TSAM LIBRARY

Call Number: HF5823 BEL 2012
Accession Item Category Format Status Notes
0000063457 Open Shelf Monographs AVAILABLE


ICS LIBRARY

Call Number: HF5823 BEL 2012
Accession Item Category Format Status Notes
2000003357 Open Shelf Sabah Monographs AVAILABLE