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| LEADER |
00849pamaa2200265 4500 |
| 001 |
0000049960 |
| 005 |
20130117090000.0 |
| 008 |
120320 eng |
| 020 |
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0 |
|a 9781856178495 (pbk.)
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| 090 |
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|a HD69.B7
|b DEC 2011
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| 100 |
1 |
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|a De Chernatony
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| 245 |
1 |
0 |
|a Creating powerful brands
|c Leslie de Chernatony and Malcolm McDonald and Elaine Wallace.
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| 250 |
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|a 4th ed.
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| 260 |
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|a Amsterdam ; Burlington, MA:
|b Elsevier/Butterworth-Heinemann,
|c 2011.
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| 300 |
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|a xxiii, 483 p.:
|b ill.;
|c 24 cm.
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| 501 |
0 |
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|a BBDUH
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| 501 |
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|a BMAUH
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| 501 |
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|a BATUH
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| 501 |
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|a BFIUH
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
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|a Brand name products --
|x Planning
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| 650 |
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0 |
|a Branding (Marketing)
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| 700 |
1 |
1 |
|a Wallace,
|h Elaine
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| 700 |
1 |
1 |
|a McDonald,
|h Malcolm
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| 901 |
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|u www.elsevierdirect.com
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