Description: Creating powerful brands

Main Author:	De Chernatony
Other Authors:	Wallace,, McDonald,
Format:	Book
Language:	English
Published:	Amsterdam ; Burlington, MA: Elsevier/Butterworth-Heinemann, 2011.
Edition:	4th ed.
Subjects:	Brand name products -- > Planning Branding (Marketing)

Physical Description:	xxiii, 483 p.: ill.; 24 cm.
Bibliography:	Includes bibliographical references and index
ISBN:	9781856178495 (pbk.)