01212pamaa2200229 4500 0000049926 20121206090000.0 120130 eng 9780078035159 (pbk.) BF76.5 COZ 2012 Cozby Methods in behavioral research Paul C. Cozby, Scott C. Bates. 11th ed. Boston: McGraw-Hill Higher Education, 2012. xv 416 p.: ill.; 24 cm. AUP Includes bibliographical references and index Scientific understanding of behavior -- Where to start -- Ethical research -- Studying behavior -- Measurement concepts -- Observational methods -- Asking people about themselves : survey research -- Experimental design -- Conducting experiments -- Complex experimental designs -- Single case, quasi-experimental, and developmental research -- Understanding research results : description and correlation -- Understanding research results : statistical inference -- Generalizing results Psychology -- Research -- Methodology Social sciences -- Research -- Methodology Bates, Scott C. www.mhhe.com