Trott. (2012). Innovation management and new product development (5th ed.). Harlow, England ; New York: Financial Times/Prentice Hall.
Chicago Style CitationTrott. Innovation Management and New Product Development. 5th ed. Harlow, England ; New York: Financial Times/Prentice Hall, 2012.
MLA CitationTrott. Innovation Management and New Product Development. 5th ed. Harlow, England ; New York: Financial Times/Prentice Hall, 2012.
Warning: These citations may not always be 100% accurate.