Strategic management : creating competitive advantages
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
Boston:
McGraw Hill,
2012.
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| Edition: | 6th ed. |
| Series: | McGraw Hill series in management
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| Subjects: |
| Item Description: | Strategic management : creating competitive advantages -- Analyzing the external environment of the firm -- Assessing the internal environment of the firm -- Recognizing a firm's intellectual assets : moving beyond a firm's tangible resources -- Business-level strategy : creating and sustaining competitive advantages -- Corporate-level strategy : creating value through diversification -- International strategy : creating value in global markets -- Entrepreneurial strategy and competitive dynamics -- Strategic control and corporate governance -- Creating effective organizational designs -- Strategic leadership : creating a learning organization and an ethical organization -- Managing innovation and fostering corporate entrepreneurship -- Analyzing strategic management case |
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| Physical Description: | xxx, 506p.(548p.) (I-41): col. ill.; 25cm. |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780077439569 (pbk) 9780071317689 007131768 |