Foundations of marketing
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston:
Houghton Mifflin,
2011.
|
| Edition: | 4th ed. |
| Subjects: |
| LEADER | 00615pamaa2200205 4500 | ||
|---|---|---|---|
| 001 | 0000049884 | ||
| 005 | 20121206090000.0 | ||
| 008 | 111214 eng | ||
| 020 | 0 | 0 | |a 9781439039441 (pbk.) |
| 090 | 0 | 0 | |a HF5415 |b PRI 2011 |
| 100 | 1 | 0 | |a Pride |
| 245 | 1 | 0 | |a Foundations of marketing |c William Pride, O.C. Ferrell. |
| 250 | 0 | 0 | |a 4th ed. |
| 260 | 0 | 0 | |a Boston: |b Houghton Mifflin, |c 2011. |
| 300 | |a xix, 569 p.[i-18]: |b col. ill.; |c 27 cm. | ||
| 501 | 0 | 0 | |a BMAUH |
| 504 | 0 | 0 | |a Includes bibliographical references and indexes |
| 650 | 0 | 0 | |a Marketing |
| 700 | 1 | 1 | |a Ferrell, |h O.C. |
| 901 | |u www.college.hmco.com | ||