Description: Foundations of marketing

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Foundations of marketing

Main Author:	Pride
Other Authors:	Ferrell,
Format:	Book
Language:	English
Published:	Boston: Houghton Mifflin, 2011.
Edition:	4th ed.
Subjects:	Marketing

Physical Description:	xix, 569 p.[i-18]: col. ill.; 27 cm.
Bibliography:	Includes bibliographical references and indexes
ISBN:	9781439039441 (pbk.)