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| LEADER |
00748pamaa2200229 4500 |
| 001 |
0000049877 |
| 005 |
20130117090000.0 |
| 008 |
111214 eng |
| 020 |
0 |
0 |
|a 9780538473323 / 0538473320
|
| 090 |
0 |
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|a HF5821
|b OGU 2012
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| 100 |
1 |
0 |
|a O'Guinn
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| 245 |
1 |
0 |
|a Advertising and integrated brand promotion
|c Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
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| 250 |
0 |
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|a 6th ed.
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| 260 |
0 |
0 |
|a Mason, Ohio:
|b South-Western,
|c 2012.
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| 300 |
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|a xli, 693 p.:
|b chiefly col.;
|c 29 cm.
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| 501 |
0 |
0 |
|a BBADI
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| 504 |
0 |
0 |
|a Includes bibliographical references and index
|
| 650 |
0 |
0 |
|a Advertising
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| 650 |
0 |
0 |
|a Advertising media planning
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| 700 |
1 |
1 |
|a Allen,
|h Chris T.
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| 700 |
1 |
1 |
|a Semenik,
|h Richard J.
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| 901 |
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|u www.ichapters.com
|
