Advertising and integrated brand promotion
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Mason, Ohio:
South-Western,
2012.
|
| Edition: | 6th ed. |
| Subjects: |
| Physical Description: | xli, 693 p.: chiefly col.; 29 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780538473323 / 0538473320 |