APA Citation

O'Guinn, Allen,, & Semenik. (2012). Advertising and integrated brand promotion (6th ed.). Mason, Ohio: South-Western.

Chicago Style Citation

O'Guinn, Allen, and Semenik. Advertising and Integrated Brand Promotion. 6th ed. Mason, Ohio: South-Western, 2012.

MLA Citation

O'Guinn, Allen, and Semenik. Advertising and Integrated Brand Promotion. 6th ed. Mason, Ohio: South-Western, 2012.

Warning: These citations may not always be 100% accurate.